“Lorem ipsum” is a placeholder text commonly used in the design and publishing industries to demonstrate the visual presentation of a document without focusing on the actual content. It’s typically used when the actual content is not available or not relevant to the design process. The text itself is a scrambled version of a passage from a work by the Roman philosopher Cicero, “de Finibus Bonorum et Malorum” (On the Ends of Goods and Evils), written in 45 BC. The purpose of using “Lorem ipsum” is that it resembles Latin without actually having any meaning, making it ideal for filling space in a design mockup or layout without distracting the viewer with readable text.